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About Us


Welcome to Simbae


Being a pet parent is one of the best things in life. And we understand because we're pet parents too. 

We love your pets so we want to ensure they are spoiled with products that are safe, effective and as sustainable as possible. Our Premium Pet Grooming ranges are all gentle, pH balanced and Paraben, Pthalate, SLS/SLES free ingredients and signature scents. Made with the same care and quality ingredients that we would use to make our own products. We also strive to be socially responsible by using biodegradable packaging!

Who are we?

Simbae™, the Groomers 1st Choice is proudly a family owned business with Australian origins. Simbae™ is the brand child of TAJA Global, a family owned business established in the year 1974, the company is recognized globally as a manufacturer of sustainable and eco-friendly leading products, creative marketing, brand, and product development.

Why we  what we do


Our Approach

Any dog and pet lover would understand that these animals are not just four-legged companions but an important part of the family. Their love for us is unconditional – always happy to see us, always in the mood to play and constantly by our side to comfort us. They never grumble or lose their temper. Such kind, generous creatures deserve the best that we can give them in return. It is with this understanding that the Simbae™ brand was created. Simbae™ products have been carefully formulated to be safe and kind to man as well as his best friend.


Our Mission

Simbae’s mission is to enhance the bond between pets and their guardians. A sustainable pet care range, with eye-catching packaging that stands out on every shelf, event or exhibition. Simbae is a brand that professional or home groomers like you and I will enjoy spending quality time with your four-legged family members, feeling satisfied that your pets are looking and smelling fabulous! Simbae’s Premium Pet Care is for dogs & cats alike, our natural grooming products will nurture your pet’s coat and skin to remain fresh every day, while our cleaning supplies will ensure your pet’s environment is clean and bacteria free!


Our Philosophy

  • Make grooming an enjoyable bonding experience between pet and guardian.
  • Enhance dog and cat’s coat and space, keeping your pets looking clean, beautiful and healthy. They deserve nothing less.
  • Support pet parents on best grooming practices.